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Strategic intelligence for rural small businesses
Strategic intelligence for small businesses is a partnership project between Sebrae Nacional (Brazilian Micro and Small Business Support Service) and Embrapa to structure and disseminate knowledge in technology and management to strengthen rural small businesses, with a focus on consolidating niche markets and adopting practices that can contribute to the competitiveness and sustainability of small businesses in the rural world.
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Niche Markets
Niche markets are a concept in the field of entrepreneurship and represent the differential or competitive advantage of a company in a particular field of activity. They can also be understood as segments or audiences that have a consumption pattern for each product, whose needs are met in a specific way to ensure their satisfaction.
Embrapa and Sebrae prioritized 10 niche markets for action within the scope of the project, which aim to enhance products and technologies for different segments of the agricultural market. On each niche market's page you will find good practices, business guides, videos with guidelines and lists of available technologies.
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Good practices in the açaí production chain
LEARN MORENiche market for the segment of healthy and functional food and beverages, with focus on supplying safe quality pulps, based on Good Processing Practices and sustainable production.
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Brazilian artisanal cheese
LEARN MOREIt caters especially to the gastronomic and Rural Tourism segment, by promoting the production of artisanal cheese, based on Good Agricultural Production and Manufacturing Practices.
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Non-conventional Vegetable Production System
LEARN MORENiche market intended for the rescue of agrobiodiversity products whose cultural identity is associated with their territory or traditional agricultural practices, food security and the gastronomic market, as well as gastronomic routes
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Raising Embrapa 051 laying hens for free-range egg production
LEARN MOREIt sees to the market of products associated with aspects of animal welfare, nutritional appeal and quality associated to the good practices in agricultural processes (GAP).
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Adding value and quality to the sheep farming chain
LEARN MOREIt sees to the gastronomic market for differentiated meat products with sensory and nutritional appeal, of products with longer shelf life, and with quality associated with the manufacturing process of meat byproducts from sheep of different breeds and production systems
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Practices to add value to the cotton production chain
LEARN MOREIntended for the textile market for sustainable clothing, through the use of naturally colored cotton in organic production based on Good Production Practices. They are associated to environmental sustainability and the valorization of community work.
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Adding value to the crato passion fruit chain
LEARN MOREIt serves the gastronomy market and the cosmetics industry, adding the differential of regionalized products and the remarkable flavor in terms of sweetness and acidity
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Gluten-reduced foods derived from cowpeas
LEARN MORENiche aimed at offering differentiated, nutritious and healthy food, at health and at well-being.
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Nutraceutical foods: Pinkish cassava BRS 401
LEARN MOREIt mainly sees to the segments of the minimally processed food agroindustry, and gastronomy, offering foods that are differentiated, nutritious and nutraceutical and for consumers with food restrictions.
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Specialty coffees: Amazon Robustas
LEARN MORENiche aimed at offering specialty coffees with differentiated and high quality flavor and aroma due to Good Production Practices associated with environmental sustainability and valorization of community work.